Completed at Bastion

For Catalano’s brand repositioning campaign, the focus was on establishing a unique point of difference within the furniture market, born from the brand’s Italian heritage and coupled with its Australian spirit. The campaign aimed to highlight Catalano’s distinctive blend of Italian design with a relaxed integration into modern Australian living. A quintessential Italian color palette and a juxtaposition of iconic Italian lifestyle images were introduced to embody an Italian heart at its core.