Completed at Bastion

Design and art direction lead on a brand evolution for Endota — one of Australia’s most iconic wellness brands. The unique approach to campaign imagery had one underlying goal — to capture real authentic beauty, inside and out. This was achieved by inviting 3 of Australia’s most renowned photographers to shoot their own muses with no wardrobe, no hair or makeup and using only natural light. To ensure absolute honestly and rawness, all finished images were left unretouched.

With a strong alignment to strategy, outputs included a complete re-design of all branded communications from photographic art direction, advertising, campaign film, digital, in-store & VM signage, typography, colour palette and packaging (in progress). All supported by an extensive brand style guide.

As featured in Marie Claire