Completed at Bastion

Tasked with the mission of building brand awareness within a Gen Z market, this campaign intentionally turns the depiction of wellness on its head, by choosing to celebrate a modern, affordable, DIY version of self-care, that doesn’t have to be complicated or expensive. Through vibrant bathroom scenes underpinned by the ‘Whatever your zen’ tagline, this campaign embraces a unique version of ‘zen’, no matter how chaotic that may be.